Nick Fancher: Run-and-Gun with Hard Lights

Columbus, Ohio-based photographer Nick Fancher shoots for JackThreads, which means manic spurts of product, apparel and shoe photos. To that end he shoots guerilla-style, scrounging multiple locations and setups on the quick.

Which is no problem, as he travels light with RadioPoppers and speedlights, preferring to work without modifiers. This means he can light at modest ranges and easily match or overpower the sun as needed.

Check out the vid above, in which we follow Nick through a typical multi-product day of shooting. Neat stuff -- I like the multi hard-light look. He tends to crank the flashes to 105mm for extra punch, which also restricts the beam for a cool fall-off.

And if the name sounds familiar, Nick was featured a little ways back for his Mad Men-themed engagement shoot. If you haven't seen that, it's worth a look.

(Thanks, Mark!)

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